30
May 04

GIRLS ALOUD – “The Show”

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GIRLS ALOUD – “The Show”

There’s an MP3 of this floating around taken from the radio with Chris Moyles talking over it. You should find it EVEN DESPITE the Chris Moyles element because this is a magnificent single. It’s the pinnacle of pop’s electro-flirtation and the next natural step, taking its cue from Freeez’ “I.O.U.”, Hi-NRG, The Flirts, Bronski Beat, blah blah, you get the picture, big joyful robodisco, so nice to have it back.

(The lyrics are perfect evocative nonsense as usual. After 5 listens I’m still not sure what “The Show” is – what show? whose show? Maybe this is their “The Reflex” – total pop-dominating confidence manifested as ambiguity.)

The great thing about GA is how lovingly it’s all done. There’s something about the group that seems to have really caught the songwriters’ and stylists’ imagination – so that they save their best stuff for this rag-tag reality TV mob. Girls Aloud could so easily have played it wrong – gone for the Spicey ‘we’ gang angle; instead they seem happy to be a vehicle for the records and so even though there’s always something ‘Girls Aloud-y’ about the songs it’s never self-conscious. With the Sugababes (and I love the Sugababes) you get the feeling there’s a definite brief given to songwriters – “moody, a bit urban”; same with Kylie and Rachel Stevens and all the rest of them. But with Girls Aloud the brief is just “OK, no fannying about, just modern Rolls-Royce pop please”. And I love it.

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