Aug 03

Music industry saved by ringtones!

FT + New York London Paris MunichPost a comment • 400 views

Music industry saved by ringtones!: another arrow in the quiver of the pro-filesharing lobby, this – if the music biz is able to exploit new revenue streams so well, can it really be hurting as bad as the RIAA etc. suggest? Ringtones work as a kind of aural logo – they’re a good model for ‘brand extension’ of an artist or even a single song. An aside: are there such things as ‘indie’ ringtone providers yet?

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