Posts from 23rd January 2018

23
Jan 18

ELVIS VS JXL – “A Little Less Conversation”

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#930, 22nd June 2002

elvis jxl 2002 was the 50th anniversary of the charts, and Elvis had been dead for half those fifty years. The scale of the public reaction upon his death took media observers by surprise; the Elvis industry kept on rolling, turning a star back into an icon. By 2002 the name was still household, the face still instant, his life and death bywords for some kind of American promise, or tragedy, or comedy. What about the music? There, perhaps, was a problem. Was Elvis “relevant”?

“Who cares?” you might ask. To the people who stood to make money off it, that response was naive. But for some there was also a question of cultural propriety – Elvis was the first dead rock’n’roll icon whose work risked losing its audience, fading into a gentle twilight, respected but hardly heard. His partisans might not have put it so crudely, but the impulse was clear – Elvis mattered, and had to be seen to matter. The corpse must be re-powdered and kept on show.

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