Posts from 11th December 2017

11
Dec 17

THE FREAKY TRIGGER ADVENT CALENDAR OF XMAS SANDWICHES – December 10: The Snow Globe

FT + WOBS SANGER ADVENT CALENDAR3 comments • 130 views

snow globe The centrepiece of Sainsbury’s Christmas range this year is “The Snow Globe”. This boldly rejects all traditional packaging and is sold in a sealed plastic dome, which fanciness probably adds 50p to the cost of the not-all-that-large sandwich. Unless Sainsbury’s are taking a Blue Monday 12″ style profit hit, which I very much doubt.

What is it? “Christmas dinner in a brioche bun” or in plainer terms a turkey and bacon roll. The brioche bun has tiny stars on, nicely captured in this image I nicked off Twitter, and is very pleasant and fluffy, but (surely to nobody’s surprise) the whole thing suffers from over-ambition and ultimately disappoints.

The problem is the bold decision to have both a layer of cranberry and a layer of “sprout slaw”. High marks on paper for seeing the christmas dinner concept through and including sprouts, but in practice both layers are a bit too gloopy. Which combined with the softness of the bread gives the Snow Globe a slightly sloppy and pre-chewed feel. A bit less of the cranberry, and (sad to say) a more robust bread, and the bitterness of the slaw would have balanced the sweetness very nicely. As it is, the Snow Globe is… no great shakes.