Posts from 20th October 2015

20
Oct 15

S CLUB 7 – “Don’t Stop Movin'”

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#896, 5th May 2001

S Club DSM The unspoken advantage of kit-built pop groups, especially ones made for kids: they’re liberated from attempts to be cool. Often they don’t make full use of this potential. Some decide they want to be cool anyway. Some don’t, but never try for anything more than slush or formula. So why is it an advantage? Because it gives groups access to a toybox of sounds and poses they can use, combine and discard, severed from fashion. Vocoders, for instance, were actually in minor vogue at this point – Daft Punk had found a way to use them sentimentally – but S Club 7’s deployment of synthesised voices is a guileless joy. “Don’t stop movin’ to the S Club beat!”

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