Posts from 6th July 2015

6
Jul 15

S CLUB 7 – “Never Had A Dream Come True”

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#884, 9th December 2000

sclubnever “Never Had A Dream Come True” is enjoyably drippy, but does nothing to shake my sense that S Club 7 are the blandest proposition of this pop era. Like their other early records, it’s aimed at kids, and it feels aimed at kids: a Fisher-Price heartbreak set, a ballad which is as much a teaching aid for what ballads are like as a track in its own right. It doesn’t do its job at all badly, though. It fills the mulled December ballad gap the Spice Girls left behind, and the decision to drop the band element and give the whole track to Jo O’Meara works, gives the heartache a consistency and intensity the song probably wasn’t strong enough to sustain with a group vocal. There’s an air of innocent sincerity to this despite its functional TV show origins, one that lets it get away with its purely textbook sentiment. It’s an ordinary song done as well as it could have been.

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