Posts from 4th June 2015

4
Jun 15

WESTLIFE – “My Love”

Popular30 comments • 3,543 views

#880, 11th November 2000

westlife mylove “My Love” is Westlife in their pomp – a seventh straight number one, leaving records trailing. They were as popular as they’d ever been, which is to say, not as popular as you might think: a steady fanbase of a hundred thousand or so first week fans, but nothing in the way of crossover. Still, they sounded monolithic enough. “My Love” starts intriguingly hesitant, as if it wants to be their “Knowing Me Knowing You” – “I’m all alone, the rooms are getting smaller” (Imagine Westlife, trapped in a malfunctioning TARDIS.) Of course, that doesn’t last, and the windswept chorus of “My Love” – a de facto title track for their second album, Coast To Coast – is them at their most banner-waving. It’s confident and assured, big-chested – they know what they’re about by now, these boys. Cheiron – the jobbing end of Cheiron – are back too. A memo is sent out to stakeholders: the Westlife enterprise has considered the possibility of changing its business model for the second record, and politely rejected the proposal.

»
More