Posts from 18th February 2015

18
Feb 15

GERI HALLIWELL – “Bag It Up”

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#852, 25th March 2000

halliwellbag Go back to 1998, ask people to predict what a Geri Halliwell solo record would be like, and I’d say they’d have landed somewhere close to “Bag It Up”. It’s brash, plasticky disco, noisy and cheeky: if the role-switching promo clip didn’t get people talking, her BRIT Awards emergence from between a giant pair of inflatable legs would. It’s also the closest her solo hits come to a ‘girl power’ statement (something the video directly references). But where “Wannabe” offered its tween and teen fans a vision of girls-together cameraderie, making romance an explicit second to friendship, “Bag It Up” is a bit more forthright in its demands for autonomy. “Bag it up…boot him out…wind him up… do your thing”. Throw in the reference to smash-hit 90s relationship guru John Gray (the former Maharishi disciple who cranked out fifteen Men Are From Mars… books, as psychologists despaired) and the message is clear. Relationships, in this song, really are a battle of the sexes, and Geri is determined her side are going to win.

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