Posts from 11th November 2014

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Nov 14

RICKY MARTIN – “Livin’ La Vida Loca”

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#830, 17th July 1999

vidaloca It’s a curious rule of the British public and charts that we don’t care much about Latin music – its rhythms and stars remain strange to us when we’ll embrace (and try to absorb) almost anything else. But very occasionally, our aloofness slips. In the USA, “Livin’ La Vida Loca” punched through from Latin charts to pop ones and began a small explosion of interest in Latin music. And even here we felt the shockwave: “Livin’ La Vida Loca” is the first of a handful of Latin – at a stretch – number ones in 1999. But it matched an uptick of interest outside pop – that summer my office ditched the usual team-building paintball for a compulsory salsa dance class. An experiment, like Ricky Martin as the UK’s Number One, that was raucously entertaining but still never repeated.

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