Posts from 24th July 2014

24
Jul 14

CHER – “Believe”

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#806, 31st October 1998

cher believe In an age of one-week wonders, “Believe” was a phenomenon – a massive global hit, bossing the charts for close to two months. It has a formidable legacy: as well as a triumphant capstone for Cher’s career, it sets the tone for a surge of dance-pop successes over the next couple of years, and opens the pop career of writer/producer Brian Higgins and his Xenomania team, whose idiosyncratic approach to pop will illuminate the early 00s.

Except none of that matters. “Believe”’s place in history and conversation has been all filled up by that unnatural bend in Cher’s voice in the verses, the moment the public discovered Autotune. So “Believe” stops being a rather good pop song about rubbing your ex’s face in their folly, and instead is treated as Patient Zero in an epidemic that defines or ruins modern pop. All the debate and the disdain over Autotune starts here, and all of it since lands back here. Cher, what have you done?

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