Posts from 18th July 2014

18
Jul 14

B*WITCHED – “Rollercoaster”

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#803, 3rd October 1998

coaster Once upon a time there was a whimsical, backward-facing tendency in British life, with a habit of surfacing just as things were at their shiniest. The Beatles released Sgt Peppers, for instance, and the world proclaimed a revolution: but some took a subtler view. George Melly, a man with an interest in fashion, the texture and the cut of things, noticed right away how old Pepperland looked. The cavalry twill, the black-and-white photos, the circus posters, the childrens’ drawings – this was as much retreat as advance. The golden youth of Britain reached back into playful memory, storing up an attic chest of precious bygones against a rupture they had helped begin.

The Beatles weren’t alone – its childish streak is the first thing anyone notices about UK psychedelia. But if childhood could be appropriated by the hippies, the process could work in reverse. Primary school pop, thirty years later, could assume the grown-ups weren’t listening and borrow a few of the sixties’ better ideas.

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