Posts from 15th May 2013

May 13

62 Varieties

FT8 comments • 1,297 views

There are some brands which are bulletproof. No matter how many failed and dumb brand extensions there are, the core brand remains unassailable. As long as you don’t mess with actual Coke*, you can make as many Vanilla’s, Cherry’s and Coke Zero’s specifically for Nigel you like. And with this fiveway explosion of Heinz Baked Beans there is a “throw-it-at-the-wall-and-see-if-it-sticks**” insouciance bred from the knowledge that British people will still buy Baked Beans even if you did an Arsenic Flavour.

Still lets look at these five new flavours:

Ok, so some of these have been around before, just branded differently. Th old Curried Beans had raisins in it, I’m guessing this is no longer the case. Barbecue beans and even probably even beans with fiery chilli have been around before (though probably will not come close to a liberal hand with the Tabasco). No the two interesting ones are the “Garlic & Herb” variant and the “Cheddar Cheese” one.