Posts from 29th April 2012

29
Apr 12

Split And Polish

FT6 comments • 418 views

So what was that poll all about then? (This poll, the one I linked on Twitter and Tumblr – a basic tick-the-box job on the best-selling music acts of last year)

Well, the truth is it was trying something out for my day job. I wanted to try out DIY split-testing tool Optimizely and see how easy it was to run basic experiments.

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13 Worst Films Of 2011: 2: About That Radiohead Embargo

Do You See9 comments • 768 views

Expectations are often the problem, rather than a bad film, when you go to the cinema a lot, like I do. And many a time I have drifted out of Screen 1 at the Renoir disappointed that a favourite boutique arthouse director had not lived up to his previous work. The problem being that their previous work I probably went to with no expectations at all and was pleasantly surprised. Pleasant surprise has the habit of becoming awestruck respect, and in some cases films which you “discovered” are hugely over-rated. And thus their poor, but not significantly poor successors end up in this list because the expectation outweighed that of what any film could seriously provide.

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