Posts from 18th July 2011

18
Jul 11

It’s Not The Beer That’s Sexist, Just The People Selling It

Pumpkin Publog12 comments • 1,240 views

Another year, more whizzy ideas from the big international beer companies. Yet again returning to that old bugbear, why don’t women drink more beer? Of course you could just give up on trying to make people drink stuff they don’t want to drink, but the big brewcos would rather spend a million dollars trying to develop a beer they do like. Which is exactly what Molson Coors and Carlsberg have done as this Morning Advertiser article suggests, next to a stock picture of four women enjoying beer (so they clearly wasted money). As Kerry said looking at this stuff, she like the discussion of “targeting females” as if they were skittish creatures running around in the underbrush.

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