Posts from 28th January 2011

Jan 11

Mojo Jojo

FT63 comments • 2,525 views

Here’s a graph for you! It shows the average gap between the year of publication of an issue of Mojo and the year the cover star released their first album. The red line is a trendline of sorts, averaging out 5 years at a time.

As you can see, the gap has been rising pretty steadily – in fact, at a yearly rate. What this means is that time in Mojocoverland – a small fiefdom of Pepperland, somewhere across the Sea Of Dreams – has essentially stood still. Newer groups can make it onto the cover but repeat assignments are rare and since Britpop no new group has managed more than two covers. So there’s no great rate of replacement, but there doesn’t need to be since there’s no real rate of attrition, either: the proportion of covers given to 60s acts isn’t falling.