Posts from 11th October 2010

11
Oct 10

NEW KIDS ON THE BLOCK – “You Got It (The Right Stuff)”

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#636, 25th November 1989

The arrival of the modern boy band, as much due to demographics as sound. Though Maurice Starr’s concept – New Edition, but white – dates from the mid-80s, the band were an inititial flop. But by 1988 they were a better fit: this pop-R&B sound seemed like the kind of thing a bunch of street-smart white kids might make – or rather, it could be pitched as such to the younger and less street-smart white kids Starr wanted to buy it. The boys’ looks and moves would do the rest.

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