Posts from 1st April 2010

Apr 10

Kraft Singles (cheesy lover)

FT + Pumpkin Publog12 comments • 758 views

A blend of cheese, milk products, and hydrogenated vegetable oil, made in Belgium, and bought from a local shop.

Busy with tiling the kitchen floor, I don’t have time to nip out to Borough market for today’s Cheesy Lover, and have to get my caesin fix from the corner shop.

My cheese comes exquisitely packaged in a bright blue wrapper, which tells me that it will be delicious on toast, with beans, or in a sarnie. My kitchen’s not quite functional – and anyway, I hate baked beans – so I tuck into it straight from the packet.

Inside the wrapper, there are five perfect cheese slices, each encased in their own plastic sleeves. The cheese inside’s a pale peachy-orange colour, and with a sticky texture – some of it comes away on my thumb when I press it. The aroma’s got a slight milky sweet-and-sourness. I tear off a corner of cheese – it’s pliable and sticky, like soft chocolate ganache, and quite difficult to handle, clinging to my fingers.

The cheese is soft and melts readily, coating my teeth and the roof of my mouth. It’s initially sweet, with a slight tang, and quickly develops into a sour-milk flavour. The other predominating taste is that of salt.  The inital milky flavour dissipates very  swiftly – before the paste clinging to the roof of my mouth has melted – but a chemical aftertaste lingers for some time afterwards.

Pop World Cup 2010: Group H – Chile 1 Switzerland 1

FT/20 comments • 655 views

One of the secrets of the Pop World Cup, like it’s recently-invented footballing cousin, is that very often matches between unfancied outsiders generate the most exciting moments. Chile ans Switzerland, both losers in their first games, are dead set on scoring some points now.

Voting on this match finishes at midnight of Wednesday the 7th April.


RICK ASTLEY – “Never Gonna Give You Up”

Popular69 comments • 9,674 views

#597, 29th August 1987, video

It’s rare for a song’s meaning to change so utterly so long after its release – usually it takes an artist’s death to shift the public’s relationship to a record. But Rick Astley is still thankfully alive, and has reacted to his song’s glorious second life with a jovial – if bemused – good humour. Rickrolling – the practise of hiding links to the “Never Gonna Give You Up” video under apparently innocuous clickthroughs – has transformed his most famous song, turned it into an icon of surprise and the only genuine comedy record on this list. But more than that – rickrolling marked pop’s absorption into internet culture. For music, it’s the equivalent of TIME’s 2006 “Person Of The Year: You” award – except behind that shiny mirror is the benevolent face of a young man with a big voice who’s no stranger to lovin’.