Posts from 15th October 2007

Oct 07

Carling C2: Publog Taste Test

FT + Pumpkin Publog3 comments • 1,891 views

A trendy concept in marketing currently is occasion-based marketing – the idea is that rather than advertise the product, you advertise the occasion in which the product might be consumed. This is what the ad campaign for C2 – Carling’s low strength sorry, sorry, mid-strength 2% ABV lager – was based on. The quick pint in the lunch break. The swift quencher after a round of golf. The breathalyser-dodging bevvy – no, wait, that wasn’t one.

Anyway, it’s taken more than a while for the Publog Review Team to get its hands on a pint of draught C2, but the day has now arrived, courtesy of the Shipwright’s Arms near London Bridge. And we can exclusively reveal the real actual occasion when you might want to drink it:



FT8 comments • 1,533 views

5. Messiah – I Feel Love

After four tracks which could reasonably be labelled as ‘pop’, Rave ’92 finally starts the transition into hardcore proper.


PAPER LACE – “Billy, Don’t Be A Hero”

FT + Popular83 comments • 6,470 views

#346, 16th March 1974

There’s a sensibility here that’s completely vanished now from British pop. Death ballads aren’t exactly thick on the ground these days, but it’s the combination of death, jauntiness and theatre that’s really become alien – the drumbeats and penny-whistles, the big matey chorus, the sudden slowdown when Billy’s girl gets the (hardly unexpected) bad news. It’s a particular kind of sentimentality, absolutely unafraid of corn. You still find this kind of storytelling and broad emotional brushstrokes in country music sometimes (though from my skimpy knowledge of country, it’s declined even there) – and “Billy” might make an OK country song. There’s one line at least – “I heard she threw the letter away” – which could hit hard if it wasn’t so oversold. As it stands, “Billy” is an emotional non-starter – and it was probably ridiculous to most even in 1974, war or no war.