Posts from 28th September 2007

28
Sep 07

The FreakyTrigger Top 25 Brands: 17: THE OFFICERS CLUB

Blog 7 + FT6 comments • 1,741 views

Fashion brands come and go but for the non-fashion-literate the world of clothing can be a baffling and intimidating one. As a marketing professional I could probably outline the distinctive brand values of Top Man, Gap or Uniqlo – as a prospective purchaser the difference is elusive and strangely frightening. Surely there must be a brand for a consumer like me – not fashionable, low-budget, easily intimidated by even a helpful salesforce.

And lo, there WAS such a brand – The Officers Club! Except I never thought a lot of its clothes were any good, but hey, this is branding we’re talking about.

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Good Comics Blogs!

FT1 comment • 584 views

The Savage Critic is a group comics weblog which is well worth reading if you’re into the things (of course if you’re into the things you already know about it). Douglas Wolk, of occasional ILX and music writing note, writes for it occasionally, but the site has a really broad set of voices – readers, retailers, fans, thinkers – and styles. In fact it reminds me a bit of NYLPM, or what I hoped NYLPM would become, except it’s not about pop music obviously.

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THE FT TOP 100 SONGS 51. WHIGFIELD- “Think Of You”

FT/13 comments • 2,365 views

What do I think of when I think of “Think Of You”?

Sadly, the answer is “Saturday Night”. You can’t talk about Whigfield without talking about “Saturday Night”, and the problem with that is that in the end “Saturday Night” is probably all you end up talking about. If hard pushed to name another Whigfield song, the smart people may remember “Think of You”, but would be easily sidetracked into saying “Turn Back Time” by Aqua. Indeed Aqua seemed to be Whigfield fronting the B-52’s* such their equivalent lasting appeals and places in pop. So why Whigfield and Think of You?

The “holiday” song was not a new phenomenon by the time summer 1994 came around. Y Viva Espana was twenty years before. But “Saturday Night” was a holiday pop song which came from Ibiza, the ubiquitous pop club banger which everyone knew on their way home. By the time it was finally released in the UK it had a ready made audience. It also had the extreme good fortune to knock Wet Wet Wet’s “Love is All Around” off of the top of the charts engendering Whigfield with an indie cred that could not be derived from the song itself.

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DAVID CASSIDY – “Daydreamer”/”The Puppy Song”

FT + Popular50 comments • 5,203 views

#339, 27th October 1973

Superior metaphysical wetness from Cassidy – on “Daydreamer” his thin voice sounds utterly wrung-out, a flopping ineffectual adenoidal rag of a thing. It would be intolerable except that it suits the song so well. Effective touches abound – the switch from “ecstasy” to “make-believe”; the lovely flute at the end, piping lotus-eater David further into dreamland. On the flip we have the grotesque bonus of “The Puppy Song”, a whimsical ditty which Cassidy attacks with sneers, whines, and gurgles. The combination borders on disturbing – hard to think of a teenpop single where the singer sounds so honestly unhappy with the whole process. If this had been the start of a trajectory into existential art-pop a la Scott Walker, I wouldn’t have been in the least surprised (though given the limitations of Cassidy’s voice, perhaps we’re lucky it wasn’t).