Posts from 21st June 2007

21
Jun 07

Brandwatch Cadbury Special: Wispa Back, Wine Gums GONE

• FT + Pumpkin Publog • 8 comments • 1,195 views

The news of Cadbury’s job cuts has (quite understandably!) focussed on the human cost of redundancies at the ailing chocmakers.

However there is another side of the story – one captured in the Marketing Week headline – “CADBURY SET TO MASSACRE BRAND FAVOURITES”. This is no idle claim – MW alleges a raft of changes is planned including

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