Posts from 21st June 2007
21
Jun 07
Brandwatch Cadbury Special: Wispa Back, Wine Gums GONE
The news of Cadbury’s job cuts has (quite understandably!) focussed on the human cost of redundancies at the ailing chocmakers.
However there is another side of the story – one captured in the Marketing Week headline – “CADBURY SET TO MASSACRE BRAND FAVOURITES”. This is no idle claim – MW alleges a raft of changes is planned including
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