Posts from 22nd February 2007

22
Feb 07

That Bucket of Shit Has Got To Be There For A Reason

Do You See + FT6 comments • 975 views

black-books.jpgAn annoying trend of current film and television is the set-up. By being aware of the set-up you can nearly always work out who the murderer and the method is in CSI (or at least one of these). The cast iron rule of the set-up is, anything which is given prominence or significance in an establishing scene, will be used later. Hollywood is terrible at this: Tony Scott’s Deja Vu is not so much named for its time-travel plot, as the fact you have seen everything in it more than once (including the plot). It works because it allows the viewer to feel clever, they remember the set-up and often anticipate the action just before it happens.

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The All New SI Units Of Measurement

FT + Proven By Science36 comments • 9,310 views

Its good to see that in the great GIANT SQUID story the BBC no longer trust the standard units of measurement, be they imperial or metric. Instead, as any good news story will have it, the all new SI Units* are being used. In this case the squid is being measured in Double Decker Buses.
Bus vs squid

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Brandwatch: Civil War, 52, Countdown, and the future of “shared universe” comics

FT + The Brown Wedge/9 comments • 1,799 views

Unusually for a big event, there is actually an awful lot to say about Marvel’s Civil War series, the last issue of which hits UK shops today. I’m not going to say an awful lot in this post: basically, as a comic it was kind of rub, as a set of ideas it was interesting but problematic, as a repositioning of the Marvel Universe brand it was impressively ambitious, as a short term marketing move it was a commercial knockout, and as a long-term marketing move it might just be an absolute triumph. It’s this latter point I want to talk about in this post, which means revealing the ending, so watch out – spoilers below.

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