Posts from 27th December 2006

Dec 06

The Advert Calendar (Not Of Advent Anymore): MAGNET

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Okay the Advert Calendar of Advent, like many a FT feature, was only partially successful. BUT it did make one very clear point. Adverts are seasonal. And while Christmas may underline this with its faux snow, twinkly jingle bells and mad attempts at rewriting Christmas traditions*, it is by no means the only example. Indeed possibly the most pointed advertising juxtaposition comes on Christmas Day itself. We have bought our presents, we have followed the orders of Boots the Chemist to be glamorous. And what is our reward?

Hectoring adverts telling us to : BUY A NEW FUCKING KITCHEN.